Project Overview: The project involved crafting a comprehensive brand identity for the herbs and spices brand, Ashab, encompassing logo design and accompanying illustrations.

Design Concept: The design concept revolves around the fusion of the Arabic tradition and modernity, reflecting the brand's commitment to heritage recipes.

Logo Design: The logo is a harmonious typography, with a focus on clarity and elegance encapsulating the brand's essence of natural abundance and richness. The typography is clean and versatile, exuding sophistication while ensuring readability across various platforms.

Illustrations: In addition to the logo, a illustration is to demonstrates a symbol of a herbalist influenced by the Abbasid Caliphate.